Bring back the visitors who left before getting in touch

How retargeting works

When someone visits your site, a small tag — the Google tag or Meta Pixel — lets us build an audience of those visitors and show them ads afterward. We segment that audience by what they looked at and how far they got, so someone who abandoned a checkout sees a different message than someone who skimmed your homepage. People who already converted are excluded, so you stop paying to reach customers you've won.

Across Google and Meta, without wearing out your welcome

Google reaches people through Search, YouTube, and millions of Display sites; Meta reaches them in the Facebook and Instagram feeds. We run whichever fits your audience, or both, and coordinate them with your other campaigns instead of treating them as separate. Frequency caps keep the same person from seeing your ad too many times — the fastest way to make retargeting feel creepy instead of helpful.

What's included

• Audience tracking set up with the Google tag and Meta Pixel
• Audiences segmented by what visitors viewed and how far they got
• People who already converted excluded from your spend
• Ad creative matched to each stage of interest
• Frequency caps so the same person isn't shown ads too often
• Coordination with your search and social campaigns as one system
• Reporting that separates retargeting's impact from cold traffic

This is part of Google Ads — one team runs it alongside the rest of your growth system.

Common questions

Isn't retargeting kind of creepy?

It can be when it's overdone — the same ad following you everywhere for weeks. We prevent that with frequency caps, sensible audience windows, and excluding people who already bought, so it feels like a helpful reminder rather than surveillance.

How many visitors do I need before it's worth running?

It depends on your traffic. Both Google and Meta require a minimum audience size before they'll serve retargeting ads, so very low-traffic sites may need to grow visits first — often with search or social campaigns — before retargeting makes sense.

Do privacy changes and cookie limits break retargeting?

They make it less precise than it used to be. Browser and iOS privacy changes shrink some audiences, so we set up consent-based and server-side tracking where it's appropriate and set expectations honestly rather than pretending nothing changed.

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