Appear above the search results and pay only when you get a lead

How Local Services Ads work

Instead of bidding on keywords, you pass Google's checks, set a weekly budget, and get charged when a potential customer calls or messages through the ad. Ranking depends on your reviews, responsiveness, proximity, and how you handle the leads you receive. The green badge is earned by clearing Google's license and background verification — a bar Google sets and enforces, not us.

Where the real work is

Setup is only the start. The ongoing value is in disputing leads that were spam or clearly outside your services so you aren't paying for them, keeping response times fast because slow replies hurt ranking, and steadily building reviews. We manage the budget against how many leads you can actually handle, so you don't pay for calls you can't return.

Honest about what it can and can't do

Local Services Ads can be one of the most cost-effective ways to reach nearby customers — when your business qualifies and your reviews and response habits back it up. It isn't available in every industry or area, the badge is Google's decision rather than ours, and no ad product can guarantee a lead turns into a job. We'll tell you plainly whether it's a fit before you spend.

What's included

• An eligibility check for your industry and service area
• Help completing Google's verification, licensing, and background checks
• A complete profile — services, service areas, hours, and photos
• Weekly budget and lead-volume management
• Reviewing and disputing invalid or off-target leads you're charged for
• Guidance on fast responses and building reviews, which affect ranking
• Reporting on leads received, their quality, and cost per lead

This is part of Google Ads — one team runs it alongside the rest of your growth system.

Common questions

Is 'Google Guaranteed' a guarantee from Tobex?

No. 'Google Guaranteed' is the name of Google's own program — Google screens the business and offers customers its own limited coverage under set conditions. It's not a guarantee of results from us, and we're careful never to present it as one.

Does my business qualify?

It depends. Google limits Local Services Ads to certain service categories and areas, and requires license and background checks. We'll check your eligibility first rather than assume you're in.

Do I pay for every single lead?

You're charged per lead, but you can dispute ones that are spam or clearly outside your services, and we do that on your behalf. Google decides which disputes to credit, so we can't promise every bad lead is refunded.

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