Put your products in front of people already searching to buy

It all runs on the feed

Shopping ads don't use keywords the way search ads do — Google reads your product feed and decides which searches you match. That makes the feed the whole game. We set up Merchant Center, then build and clean the feed so titles, descriptions, images, and attributes are accurate and complete, and we keep it in sync with your store so prices and stock never drift out of date.

Structure that matches how you sell

A single lumped-together Shopping campaign hides which products make money and which drain budget. We organize campaigns and ad groups by category, margin, or best-sellers so spend follows profit, not just clicks. From there it's steady work: adding negative keywords, adjusting bids, and pausing products that get clicks but never convert.

Built to work with the rest of your ads

Shopping rarely runs alone. It shares its feed with Performance Max and sits beside your search campaigns, so we coordinate them as one system instead of letting them bid against each other. And because we set up proper conversion tracking, every decision is based on the revenue a product returns, not how many people clicked.

What's included

• Google Merchant Center setup and verification
• Product feed built and cleaned — titles, images, and attributes
• Feed connected to your store platform and kept in sync
• Campaigns organized by product category, margin, or best-sellers
• Bidding and budget managed toward return, not raw clicks
• Monitoring for feed disapprovals and policy issues
• Reporting that ties spend to the products actually selling

This is part of Google Ads — one team runs it alongside the rest of your growth system.

Common questions

Do I need an online store to run Shopping ads?

In most cases, yes — Shopping ads send people to product pages where they can buy, so you need an e-commerce site and a product feed. If you sell locally rather than online, local inventory options exist for some retailers, and we'll check whether you qualify.

Why does Google keep disapproving my products?

Usually it's fixable feed problems — mismatched prices, missing identifiers, or policy issues with certain products. We diagnose the reason, correct the feed, and resubmit, then monitor so disapprovals don't quietly pile up.

How is this different from Performance Max?

Shopping gives you more control and clearer data; Performance Max adds reach and automation but hides some of it. They use the same feed, and we often test them together to see which earns cheaper sales for your catalog.

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