Meta Ads for Medical & Dental Practices
Not every patient is searching yet. Meta Ads reach people in your community as they scroll Facebook and Instagram — introducing your practice, showing off your office and team, and putting a reason to book in front of the neighbors most likely to become patients.
What Meta Ads do for a practice
- Build local awareness, so your practice is familiar before someone needs a provider.
- Show what a website can't as easily — your office, your team, and the elective and cosmetic services patients decide on visually.
- Promote new-patient welcome offers and specific services to a defined local audience.
- Bring back people who visited your site but didn't book, with a timely reminder to request an appointment.
- Reach a local audience by area and general demographics — not by anyone's health information.
Demand generation, not just demand capture
Google Ads catch patients who are already looking; Meta reaches the much larger group who aren't searching today but will need care soon. A well-run awareness and retargeting program keeps your practice top of mind, so when the need arises — a checkup that's overdue, a cosmetic treatment they've considered — yours is the name they already recognize. It's how you fill the schedule beyond the people actively searching.
Handled with care for healthcare
Healthcare advertising on Meta comes with real rules, and we build campaigns to respect them — targeting by location and general audience, never by anyone's health status, and keeping the tone professional rather than pushy. We're mindful of the privacy patients expect. We won't promise a set number of new patients; instead we track requests and cost per lead, and keep adjusting toward what's working.
How this fits your growth system
Meta Ads generate awareness and bring visitors back while Tobex's Google Ads and SEO capture patients who are actively searching — all pointed at the same site, run by one team. See the Complete Growth System →
Common questions
How is this different from Google Ads?
Google Ads capture patients who are already searching for a provider or procedure. Meta Ads reach people before that moment — building awareness and reputation in your area and bringing past website visitors back to book. Most practices benefit from both, and we run them together on one strategy.
Can we target people by their health condition?
No — and no one can. Meta doesn't allow targeting based on health status or medical conditions, and we wouldn't try. We reach a local audience by area and general demographics, and let your message and creative do the work of connecting with the right patients.
What should we advertise on Facebook and Instagram?
Visual, decision-driven services tend to do best — cosmetic and elective treatments, a new-patient welcome, a fresh office, your team. We also run retargeting to bring back people who visited your site. We'll shape the plan around the services you most want to grow.
How much does it cost to run Meta Ads?
There's no fixed price — it depends on your goals, your audience, and how much you want to invest in reaching new patients. We scope the plan around your practice and scale with what works. Request a proposal for a plan built for you. Ad spend is paid directly to Meta and is separate from our management.
Keep exploring
Ready to grow?
Tell us about your business and we'll put together a plan — usually within one business day.