Google Ads for Real Estate Agents

Ads reach in-market buyers and sellers on time

SEO builds long-term visibility, but it takes time — and some searches are too competitive or too urgent to wait for. Google Ads let you show up immediately for high-intent queries: buyers searching your neighborhoods and price ranges, and sellers looking for a valuation or a fast sale. You control where you appear, when, and which searches you pay for, so your budget follows the leads you actually want.

What we run for real estate

• Separate buyer and seller campaigns — "homes for sale in [area]" and "sell my house" are different people wanting different things, with messaging and landing pages tuned to each.
• Local, neighborhood-level targeting — so you appear for the areas you work and don't waste spend on searches outside your market.
• Lead-capture landing pages — dedicated pages for home valuations, buyer searches, and listing alerts, built to turn a click into a contact rather than just a visit.
• Call and conversion tracking — real estate leads come by form and phone, so we measure real inquiries and cost per lead, then send budget to what works.
• Ongoing negative-keyword and bid work — cutting wasted spend on rentals, DIY, and job searches that never turn into clients.

Measured leads, not clicks

It's easy to spend on real estate keywords; the hard part is spending on searches that become clients. We wire up tracking from day one so every dollar ties to real buyer and seller inquiries, then cut waste and lean into what converts. Because the same team runs your site, landing pages, and tracking, your ads point to pages built to capture leads, and nothing falls through the gaps between vendors. We don't sell fixed packages — the plan is built around your market and your capacity.

How this fits your growth system

For real estate, Google Ads captures ready-to-move buyers and sellers today, while SEO builds the durable local visibility that lowers your reliance on paid clicks over time — run together on one strategy. See the Complete Growth System →

Common questions

How much should we budget for real estate Google Ads?

There's no one-size number — it depends on your market, price points, competition, and how many clients you can serve. We build the plan around your goals rather than a fixed package, and we'd rather start at a level you're comfortable with and scale as the data proves what works. Request a proposal for a realistic range, or see pricing.

Can you generate both buyer and seller leads?

Yes. We run separate campaigns and landing pages for each, since a buyer searching listings and a seller looking for a valuation respond to completely different messaging and offers.

Can you track real leads, not just clicks?

Yes — and for real estate it's essential. Leads come by form and phone, so we set up conversion and call tracking from the start and optimize toward real inquiries, reporting in plain terms: leads and cost per lead.

Should we target buyers or sellers?

It depends on your goals and inventory — seller leads to win listings, buyer leads to move them. We can run both and shift budget toward whichever the market and your capacity call for at the time.

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