Google Ads for Medical & Dental Practices
When someone searches for a new dentist, a specialist, or a specific procedure, they're ready to act — and they usually book with one of the first practices they see. Google Ads puts you at the top of those results the moment a prospective patient is looking, even in markets where larger groups dominate the organic listings.
Where Google Ads earns new patients
- New-patient and "near me" searches, where someone is actively choosing a practice and ready to call.
- Specific procedure and treatment terms — implants, Invisalign, a specialty consult — where intent and patient value are both high.
- Searches in your exact service area, during the hours your front desk can answer, so you pay for reachable patients.
- Placement above practices that outrank you organically, so a newer or smaller office can still compete for the click.
Measured to the booked appointment
A new patient can be worth years of visits, so what matters isn't clicks — it's booked appointments and cost per new-patient inquiry. We set up call and conversion tracking from day one, so every phone call and appointment request is tied back to the search that produced it. That data drives the account: cutting wasted spend, raising bids on the terms that fill your schedule, and reporting in plain numbers.
Careful shoppers need a reason to pick you
Patients rarely book from the ad alone; they compare a few practices before committing. We point every ad to a focused, credible landing page — the right service, your reviews, and an easy way to request an appointment — so the clicks you pay for have the best chance to convert. Because the same team runs your site and your ads, the message and the page stay in sync.
How this fits your growth system
Google Ads captures ready-to-book patients today while Tobex's SEO builds the durable local visibility that lowers your cost per patient over time — one team, one strategy. See the Complete Growth System →
Common questions
How much should we spend on Google Ads?
There's no single right number — it depends on your market, the procedures you're promoting, your service area, and how many new patients you can take on. We build the plan around your capacity and goals rather than a fixed package, and scale as the data shows what works. Request a proposal for a realistic range for your practice. Ad spend is paid directly to Google and is separate from our management.
Can you track calls and appointment requests, not just clicks?
Yes, and for practices that's the whole point. Most patients call or fill out a request form, so we set up call and conversion tracking from the start and optimize toward booked-appointment signals — reporting in real terms like calls and cost per new-patient inquiry.
Can we advertise specific procedures?
Yes. We build separate campaigns for the treatments you want to grow — cosmetic work, implants, orthodontics, a specialty consult — each with its own message, budget, and landing page, so your spend follows the services you most want to fill.
Can Google Ads bring results quickly?
Ads can put you at the top of the results as soon as they're approved, so they capture demand faster than organic search. What we won't do is promise a specific number of patients or a guaranteed outcome — results depend on your market and competition, and we're honest about that from the start.
Keep exploring
Ready to grow?
Tell us about your business and we'll put together a plan — usually within one business day.