How much should I spend on Google Ads per month?
There's no universal right number — your Google Ads budget should be driven by your market, your margins, and your goals, not a package price. In competitive or expensive categories (legal, some home services) clicks cost more, so a meaningful test needs more budget; in quieter local niches, less goes further.
Two principles matter more than any figure. First, your budget has to be enough to gather real data — spend too little and you never learn what works. Second, ad spend and management fees are separate: the budget goes to Google and is always yours; the management fee is what you pay us to run it well.
We don't quote a flat budget blind, because the right starting point depends on your cost per lead and what a customer is worth — a business earning thousands per client can justify far more than one selling a $30 product. We'll recommend a starting budget that can actually gather data, then scale it based on results, and be honest if your goals and budget don't yet match. A short conversation about your economics gets you a real number.
How we build
We build the account and tracking correctly first, so no budget is wasted on spend you can't even measure.
How we protect
Tight targeting and negative keywords protect your budget from junk clicks that drain spend without producing leads.
How we grow
We start at a data-gathering budget and scale what's working — so spend grows in step with proven return, not guesswork.
Growth Partnership fit
Ad spend stays yours and separate from fees; in the Growth Partnership it's coordinated with SEO so budget goes where it performs best.
Get a straight answer for your business
A free, no-obligation consultation is the fastest way to a real answer for your situation.