How much does Facebook/Instagram advertising cost?
Like Google Ads, there's no flat price — your Facebook and Instagram ad cost depends on your audience, your goal, your creative, and how competitive your market is, and the platform charges based on the auction for the people you're trying to reach.
Two things matter more than any single number. First, your budget needs to be enough for the platform to find and learn your audience — spread too thin, campaigns never optimize. Second, ad spend and management fees are separate: the budget goes to Meta and is always yours; the management fee is what you pay us to run the campaigns, guide the creative, and report results.
We don't quote a blind figure, because the right starting budget depends on what a customer is worth and what you're trying to achieve — awareness, leads, or sales. We'll recommend a starting point that can gather real data, scale what works, and tell you honestly whether Meta is even the right channel before you spend a dollar. Some businesses are a great fit; others are better served starting with search. A short conversation about your goals gets you a real number.
How we build
We set up the pixel and conversion tracking correctly first, so spend is measured against real outcomes, not guesses.
How we protect
Ad spend stays in your account and yours; management fees are stated separately so you always know what pays for what.
How we grow
We start at a budget that can learn, then scale toward what produces inquiries — spend grows with proven results.
Growth Partnership fit
In the Growth Partnership, Meta runs alongside Google and SEO on one strategy, so budget flows to whatever's performing.
Get a straight answer for your business
A free, no-obligation consultation is the fastest way to a real answer for your situation.