Grow · Analytics
Why we use Google Analytics 4
GA4 measures how people find and use your website, from first visit to form submission or call.
Why it’s in our stack
- 01
Event-based tracking
Measures the actions that matter: calls, forms and bookings, not just page views.
- 02
Channel attribution
Shows which sources (search, ads, social, referrals) produce leads.
- 03
Connects to Google Ads
Conversions feed back into ad bidding so campaigns optimize for real leads.